Potlatch Marketing, by Robert Weissberg

Nov 5th 2021 12:34pm EDT

It is axiomatic in a capitalist economy that firms try to maximize profits and survive. Nobody wants to be the next F. W. Woolworth. Nevertheless, in today’s race-obsessed world, this venerable axion, the very essence of capitalism, may have become obsolete. Judging from recent TV ads, at least some major corporations now seem determined to… […]

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