STUDY: TikTok, Instagram, and YouTube Shorts Induce Measurable “Brain Rot”

By Nicolas Hulscher, MPH In 2024, “brain rot” went from an online meme to the Oxford Word of the Year. ‘Brain rot’ is defined as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging.” Our […]
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