How Front-of-Package Claims Mislead Shoppers, and What to Read Instead
STORY AT-A-GLANCE A new PRiMER study that analyzed nearly 600 packaged foods found that front-of-package (FOP) health claims like “high in fiber” or “heart healthy” often fail to match the product’s nutritional quality Ultraprocessed foods were the biggest offenders, displaying the most “health” labels while remaining high in sugar, sodium, and refined fats Marketing phrases […]
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