America’s Health Fix: Case & Deaton’s Deaths of Despair, Part II
Jun 25th 2020 9:10am EDT
Anne Case and Angus Deaton. 3,201 words Part I When Purdue Pharmaceutical introduced OxyContin, their marketing for the drug was aggressive, efficient, unscrupulous, and amoral. Resources were poured into advertising; the company spent $200 million on marketing in 2001. Sales grew from $48 million in 1996 to $1.1 billion in 2000, according to information revealed […]
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