Major sponsor dumps ‘increasingly political’ Olympics

Sep 29th 2024 1:21pm EDT

The event no longer puts “athletes first,” Toyota Chairman Akio Toyoda has claimed Japanese automobile manufacturer Toyota is officially ending its Olympics sponsorship following the Paris Games, Chairman Akio Toyoda announced in a podcast posted on the company’s YouTube channel this week. According to Toyoda, this summer’s Olympics demonstrated that the event has become “increasingly […]

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